Generative AI

What is generative AI?

Generative AI comprises models that can independently generate new content. Based on previously learned patterns, they create realistic texts, images, music or videos. The best-known examples include text generators such as ChatGPT or image generators such as DALL-E. This technology is based on neural networks that analyze large amounts of data to generate creative content.

Advantages and use of generative AI

Generative AI is revolutionizing creative processes by creating content faster and delivering new ideas. Companies are using generative AI for content creation, prototyping and product design. At the same time, there are challenges in terms of copyright and ethical use. Nevertheless, generative AI offers enormous potential for marketing, entertainment and research. It opens up completely new possibilities, particularly in film production, advertising and the gaming sector. It is also increasingly being used in the education sector to generate interactive and personalized learning content.