Data Mining

What is data mining?

Data mining is the process of analyzing large amounts of data to identify patterns, correlations and trends. By using statistical methods, machine learning and database technologies, data mining provides valuable insights that can contribute to the optimization of business processes and decision-making. Examples include the identification of purchasing behavior, risk assessments or customer preferences.

Applications and advantages

Data mining is used in numerous industries, including finance, healthcare and retail. It enables companies to detect fraud, personalize marketing campaigns and predict maintenance needs. Benefits include improved efficiency, greater accuracy and the ability to perform predictive analytics to ensure competitive advantage.