Big Data

What is big data?

Big Data refers to extremely large and complex data sets that cannot be processed or analyzed efficiently using conventional methods. This data comes from a variety of sources, including sensors, social media, transaction systems and log files. Sie werden in hoher Geschwindigkeit generiert und umfassen sowohl structured (e.g. tables) as well as unstructured data (e.g. images, videos, texts). Big data is often processed and analyzed in real time and provides companies with valuable insights.

Advantages and areas of application

Big data offers companies the opportunity to recognize patterns and trends to recognize them, make predictions and optimize data-based decisions. There are many areas of application: Marketing departments use big data to create personalized advertising campaigns, while healthcare organizations so that diseases can be diagnosed at an early stage. In the Financial sector Big data enables more precise risk assessment and fraud detection. The right use of big data helps companies, competitive advantages and work more efficiently.